Supplement brand AG1 has announced the launch of AG1, its multivitamin, probiotic, and greens supplement, and AGZ, its sleep formulation, in all Target stores and on Target’s Website.

The launch marks the first time AGZ, designed to help consumers wind down and support restful, restorative sleep, will be available on retail shelves.

“For over 15 years, we’ve focused on empowering people to take ownership of their health through simple, science-backed daily rituals that support whole-body health from morning to night,” said Kat Cole, CEO of AG1. “This expansion reflects our commitment to increasing access to even more consumers. We’re proud to bring AG1’s high-quality standards to Target shelves.”

AG1 will debut with custom endcaps at the entrance of the supplement aisle, with AG1 and AGZ side by side. The company is introducing 7-count and 14-count packs of both AG1 and AGZ with the launch, in addition to its AG1 Start Here Kit, which includes seven servings of AG1, a shaker bottle, and a habit tracker.

AG1 expanded into brick-and-mortar retail for the first time last year, with Costco and The Vitamin Shoppe. Both AG1 and AGZ are formulated with clinically studied ingredients and are NSF Certified for Sport.